Social Media Marketing
Any small business or not-for-profit can use social media platforms like Facebook and Instagram and post – it’s pretty simple. But do you get the results that you are looking for on Facebook and Instagram? It’s not easy as you think to generate the leads or to create great content that cuts through, unless you know what you’re doing.
Social media presence
This is where we can help, we’ll help you establish a social media presence by working with you in setting your social media goals whether they are about driving leads, increasing brand awareness or growing your fan base.
We’ll look at what your competitors are doing in the space and what has been working well – it’s important not just to look at competitors in your immediate business category but at other companies that just do social media really well.
If you haven’t identified who your customers are, we’ll work with you on this to ensure that you are using the right social media channels to engage with them. But we’ll also make sure we are delivering great content that they love to interact with at the right time.
We’ll work with you in creating a schedule to maximise your time effectively. More importantly we’ll analyse and optimise the data, reviewing what is working, receiving the most likes, comments, shares and reposts. We’ll learn, adapt and constantly improve things to keep your customers engaged.
Creativity and originality is key to delivering high-quality content – it will make sure your brand is memorable and that you create distinction in the digital space.
At Redhead Digital Marketing we work with our partners to develop a content marketing strategy. We will work with you to deliver content that moves past selling your products and services to customers to telling them how they can be part of your brand story and how it will make them feel.
When working on great content we will make sure it follows your brand guidelines and tone of voice. If you haven’t developed a brand platform, we can help you build one from scratch – creating your own unique brand personality.
Search engine optimisation
35 per cent of all website traffic comes from organic search. This is why search engine optimisation is essential for creating any piece of content. When creating content we use a special tool to ensure that the content has been optimised for organic search to deliver you the best results.
Content for all channels
Our experienced content writers create content for a range of formats including social media, blog posts, emails, websites, video scripts and advertising campaigns.
Search Engine Marketing – Pay Per Click/ Paid Search Advertising
Any not-for-profit can use social media platforms like Facebook and Instagram and post – it’s pretty simple. But do you get the results that you are looking for on Facebook and Instagram? It’s not easy as you think to generate the leads/raise monies or to create great content that cuts through, unless you know what you’re doing.
Reaching the number one spot
One of the great ways to create visibility for your business is through search engine optimisation. However, this alone isn’t going to get you there. If you are a cause organisation and trying to get that number one spot, it’s going to take a while to get there, or depending on how competitive the market is you may never get there.
Paid Advertising – Google Ads and Bing Ads
If you need to get customers in today and your website seen straight away, then paid advertising will help you get there. We have extensive experience of working with Google Ads, Facebook and Bing Ads.
Goals and managing budget
We will work with you to develop some clear goals, keywords to bid on and help you decide on a budget. The great thing about PPC is that you only ever pay when a user clicks on your ad and you also control how much you pay per click, so you can always manage your budget effectively. We will also constantly optimise your campaign to make sure it’s delivering results.
For not-for-profits we have applied for Google not-for-profit grants for various companies and managed these effectively. The adverts are a bit different to manage because they won’t receive priority over ‘paid’ Google Ads. We have expertise in this area and can help manage your not-for-profit Google Grant.