So you’ve reviewed your business plan and set your goals for 2019, but have you looked at the latest digital marketing trends to help you stay ahead of the competition? Here are three trends to consider for your business this year:
Consider adding video to your 2019 digital marketing strategy. Hubspot Research shows that more than 54 per cent of customers want to see videos over any other content type (email, social and blogs). And with Aussies spending an average of 19 hours and 12 minutes per person on YouTube (the equivalent of binging on two whole seasons of Vikings), you can’t go wrong. Statistics also show that video marketing also increases conversion rates. According to Forbes, 90 per cent of customers say video helps them make buying decisions and 64 per cent say seeing a video makes them more likely to buy.
They’ve been around for a while and are delivering great results for a number of small businesses, as they can handle a lot of repetitive customer service processes – freeing up valuable time for you to focus on sales and business development.
However, before going down this route you will need to invest quite a lot of time on an efficient strategy, analysis and content to make sure your chatbot is productive and effectively communicates who you are as a company. Once launched, the time investment won’t end there, as you will need to constantly evaluate and optimise your chatbot – for example adding new products. As they can be quite time-consuming, you should really think through whether this is the right technology for your business to use. Here are a few chabots you can explore to get started:
Content is still king
Good, authentic content is still a vital component of digital marketing, but finding the time to create the content and the right audience can be costly – this is where influencer marketing can make a big difference. Today you can contact influencer companies like Tribe – who will provide you with access to an untapped pool of talented content creators, each of who have their own pool of loyal followers ready to be turned into customers. The great thing about Tribe is that you don’t need a huge budget to get started.
Finding new, efficient ways to engage with your customer takes time and although many small business owners start out with fresh and innovative thinking, as time goes by, this may not be a priority. Make sure you take some time out every week to reflect and look at how innovation can help your business to grow. Network with likeminded, innovative businesses. The Perth Business Network provides a number of innovative talks every single year. And don’t forget to listen to your customers’ needs, understanding these can lead to the development of innovative solutions.
Lastly look at employing a digital marketing agency like Redhead Digital Marketing to look at what digital tools could help your business grow in the right direction.