Friday 30 May
In a world where AI is transforming industries, your brand has never been more important. With automation and AI-generated content becoming the norm, standing out requires more than just visibility—it demands authenticity, clarity and a strong brand identity.
This one-day intensive workshop leverages AI-powered tools to help you define a brand strategy that differentiates you in an increasingly competitive landscape. By the end of the day, you’ll have a clear, compelling brand strategy that resonates with your audience and will help your business grow.
Learning outcomes
Understanding the importance of branding in a competitive AI-driven landscape.
What exactly is a brand purpose and why do I need one?
How your vision and mission contribute to your long-term strategic direction.
The importance of transparent shared values that shape your company’s culture and give it that competitive edge.
Confidence in using the latest AI tools to develop your brand.
Why Take This Course?
Frequently Asked Questions
The course runs from 9:00am – 3:00pm.
This course is ideal for anyone who is starting a new business, start-up, or wants to take their business in a new direction.
No prior experience is necessary. The course is designed to cater to beginners as well as those witsome familiarity with AI.
Yes! The course is designed to provide practical, actionable strategies that you can start using right away.
This workshop is about how to improve efficiencies within your business. You’ll discover how you can leverage AI to save time on content creation, allowing you to focus on other critical areas of your business.
Your Trainer – Andrea Jones
Andrea leverages cutting-edge artificial intelligence and other innovative technologies to help small businesses achieve their goals.
By integrating AI into marketing strategies, she empowers businesses to work smarter, not harder—boosting efficiency, streamlining processes and delivering high-impact results.
About Andrea
With more than 15 years of marketing experience, Andrea has worked with global brands like Melbourne University, Curtin University, Montagne Jeunesse and Covance Pharmaceuticals (Labcorp) across Australia, the UK and South Africa. As Managing Principal of RDM Marketing Consultants, she helps businesses in the South West grow their market share and strengthen their brand.
Andrea holds a Master’s in Marketing from the Chartered Institute of Marketing and is a leader in AI-driven marketing and business automation. A Leadership WA alumna, she has served on various boards, providing strategic expertise.
Andrea has also delivered AI training across the South West and is leading the region’s first Artificial Intelligence Conference in partnership with the Chamber of Commerce in Busselton, Dunsborough and Happs Wines in Margaret River. This event will give local businesses practical insights and tools to use AI for growth and efficiency.