What is Digital Marketing?

Digital marketing, also known as online marketing, is the promotion of brands, products and/or services online. This can be done by using multiple channels including search engines, websites, social media, online content, email, mobile apps and paid advertising.

What is Digital Marketing?

Types of Digital Marketing Services

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE MARKETING

SOCIAL MEDIA MARKETING

CONTENT MARKETING

EMAIL MARKETING

INFLUENCER MARKETING

SEARCH ENGINE OPTIMISATION (SEO)

Search engine optimisation is a process of improving your rankings to attract more potential customers to your site. From positioning blog posts and other content for users at the awareness stage to ranking the website for people evaluating different alternatives, SEO helps you reach the target audience effectively.

SEARCH ENGINE MARKETING (SEM)

SEO isn’t the only way to promote your brand in search engines. Another is by placing paid ads, which typically appear at the top and bottom of the search results page.

These ads work similarly to search results. They appear when a person searches for a specific keyword or a phrase. Unlike SEO, however, the pay-per-click bidding model grants you far greater control over where your ad appears.

SOCIAL MEDIA MARKETING

In many ways, social media marketing works similarly to SEO. Both aim to position a brand in front of potential audiences online. Where the two differ, however, is how this happens. SEO focuses on keywords and targets customers who seek specific information. Social media uses stories and content and social connections to achieve a similar result. Social media campaigns also involve placing paid ads on social networking sites to promote content and generate leads.

CONTENT MARKETING

Content marketing helps you establish a conversation with your audience and build a solid connection through different types of content. Social media, your website, blog posts, guides, eBooks, videos and many other content types allow you to add value.

EMAIL MARKETING

Email opens a direct channel to communicate with the people already somewhat interested in your offering, as in, if people signed up for your newsletter, that means you’ve passed the online visibility test. It, therefore, comes as no surprise that it is the third most influential source of information for B2B buyers. 86% of professionals prefer email when communicating for business purposes.

Email marketing can take many forms. Some of your messages might be transactional, including offers, coupons or sales pitches. Others, like drip campaigns, aim to educate the audience, onboard them to your solution or increase retention. Finally, triggered email campaigns target specific buyer behaviour to deliver relevant information.

INFLUENCER MARKETING

According to Nielson 92% of global consumers trust recommendations from friends and family or word of mouth more than advertising. And this strategy allows you to leverage the impact people your target audience considers influential might have on their buying decision to position your product as more than worth considering.

Creating a Digital Marketing Strategy

You’ve asked the key question, ‘what is digital marketing?’ but before you go ahead and invest time and money into any of these online channels you need to have a digital marketing strategy in place guided by relevant research. You need to know the following:

  • Who your customers are, how do they view solutions like yours?
  • How do they search for information related to their pain point?
  • What socials they currently use.
  • And what your competitors do to position themselves to reach your target audience.

Once you have the answers to these questions and based on your budget and staffing resources you can identify the most relevant online marketing channels to reach your audience and develop an effective digital marketing strategy. Remember to constantly test, measure and learn.

Hopefully, we’ve given you a basic understanding of what digital marketing is but if you want to find out more, please get in touch.

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