Beyond SEO: Embracing AEO to Boost Your Online Presence

What exactly is AEO?

Friday 14 March
9:00am – 3:00pm

Answer Engine Optimisation (AEO) means regularly updating your content and strategies to keep up with changing search trends so people can find you online.

Is your business staying on top of these changes? In this short course, we’ll show you everything you need to know to stay relevant in today’s digital world.

What You’ll Learn:

What is the difference between SEO & AEO?

Building reputable backlinks

Structuring content around FAQS

Other strategies that can help

Utlising
longtail keywords

Structured data
markup

Learning outcomes

Understand the fundamentals of AEO:

Learn the key differences between traditional SEO and Answer Engine Optimisation and why AEO is essential in today’s search landscape.

Leverage long-tail keywords:

Master the use of conversational, question-based keywords to improve visibility and capture user intent.

Optimise content for featured snippets:

Develop the skills to structure and write content that ranks for Google snippets and zero-click searches.

Enhance visibility with structured data:

Understand how to implement schema markup (e.g., FAQ, HowTo) to increase your chances of appearing in rich results.

Build authority and trustworthiness:

Learn how to create content that aligns with Google’s E-A-T principles (Expertise, Authoritativeness, Trustworthiness).

Design user-friendly FAQ sections:

Craft FAQ content that answers user queries directly and increases your chances of being featured in answer boxes.

Prepare for the future of AEO:

Explore how generative AI and tools like Google’s Search Generative Experience (SGE) are shaping the future of search.

book your spot today

artificial_intelligence_content_training

Why Take This Course?

This course is perfect for those who need a quick, powerful boost to their online visibility and search optimisation skills.

Whether you’re a small business owner looking to stay ahead of digital trends or a marketing professional aiming to master the latest in search technology, this course will provide you with the tools and strategies you need to succeed with Answer Engine Optimisation.

Ready to transform your online presence? Don’t miss out on this opportunity to adapt your business to the evolving world of AEO.

Enrol now and start optimising your content to attract, engage and convert customers.

Frequently Asked Questions

The workshop runs from 9:00am – 3:00pm, it is an intensive, hands-on workshop.

This course is ideal for business owners, marketers and in-house writing teams looking to enhance their content creation skills with AI.

No prior experience is necessary. The course is designed to cater to beginners as well as those witsome familiarity with AI.

Yes! The course is designed to provide practical, actionable strategies that you can start using right away.

This workshop is about how to improve efficiencies within your business. You’ll discover how you can leverage AI to save time on content creation, allowing you to focus on other critical areas of your business.

Your Trainer – Andrea Jones

Andrea leverages cutting-edge artificial intelligence and other innovative technologies to help small businesses achieve their goals.

By integrating AI into marketing strategies, she empowers businesses to work smarter, not harder—boosting efficiency, streamlining processes and delivering high-impact results.

Do you have a question?

If you have a question about this workshop, or would like to attend another day, or book in your whole team, please get in touch.

Call us today on 0450613460
or Email us at andrea@redheaddigital.com.au

book your spot today