Privacy Policy

We gather Personal Data for the following purposes and the following services:

Analytics

This cookie allows us to see information on user website activities including, but not limited to page views, source and time spent on the website. The information is depersonalised and is displayed as numbers, meaning it cannot be traced back to individuals. This will help to protect your privacy. Using Google Analytics we can see what content is popular on our website, and strive to give you more of the things you enjoy reading and watching.

Contacting the user

If you have opted in to receive our newsletters, then this may include tracking codes that help us understand who, as well as how many people have opened or clicked on each email. This data helps us to create better emails in the future and provide you with a better service. This data is stored on the servers of our email partners and covered under their security measures.

Heat mapping and session recording

Is a tool that helps look at the online behaviour and voice of your users. By combining both Analysis and Feedback tools. Simply put it can help show you how to improve your site’s user experience and performance/conversion rates.

AdWords & Facebook Remarketing Tags

Both Google and Facebook remarketing is a way of reconnecting with users who have previously visited your website. They collate depersonalised data on our website visitors. These platforms can enable us to position targeted adverts to a defined audience when they are browsing other websites. Remarketing also encompasses the use of emails to reconnect with previous users.

LinkedIn Insights

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our website to enable in-depth campaign reporting. It helps us gain valuable insights about our visitors that help us tailor only relevant ad.

DoubleClick Bid Manager

We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.

Mode and place of processing the data

Methods of processing

The Data Controller processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Data Controller at any time.

Place

The Data is processed at (Redhead Digital Marketing Offices) the Data Controller’s operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Data Controller- Contact andrea@redheaddigital.com.au for more information.